Communications Leader Achieves 80 Percent Predictive Accuracy with Analytics Model

Challenges

A large communications leader in Asia-Pacific wanted to drive more targeted, data-driven marketing campaigns based on customer insights harnessed from various data sources to generate business income. They had organization-wide data silos, a high dependency on IT for analytic purposes, and no real data management strategy.

Our solutions

Celsior was brought in to develop an enterprise data lake and predictive models to support more targeted marketing campaigns. Celsior implemented the data lake using the open-source Apache Hadoop, which facilitates solving problems involving massive amounts of data and computation. The predictive models were implemented using R and Python. This ecosystem encouraged the use of information to support a variety of business purposes. We also established a data management system and mechanism to maintain the quality of data.

Business outcomes

Through the implementation of the data lake and predictive models, Celsior was able to give the communications organization:

  • An enterprise view of its customer data for greater insight into customer experience and increased profitability.
  • 80% predictive accuracy in analytical models for customer behavior, helping influence business decision-making for campaign programs.
  • Higher performance than the legacy data marts.
  • Reduction in operation and maintenance time.

Also Read – Explainable AI – A Key to the Practical Success of AI and ML

MORE CASE STUDIES

Case Study
more
Accelerating Oracle Cloud Modernization for a Major Gas and Electric Utility Provider 

Driving cloud-first change in energy services

Learn More
Oracle Cloud Modernization
Case Study
more
A Leading U.S. Retailer Builds a Resilient Cybersecurity Team

Building resilient cybersecurity teams faster

Learn More
Cybersecurity team
Case Study
more
A Professional Services Leader Builds Cost-effective Java Talent  

Building Java capabilities for enterprise growth

Learn More
Java Skills Talent